The song takes a humorous look at Carroll’s dealings with “the unflappable” United customer service employee Ms. Irlweg, and targets the “flawed policies” that she was forced to uphold. ?In March 2010, “United Breaks Guitars: Song 3” was released. ?The song notes that not all employees at United are “bad apples.” The final line of the trilogy of songs is, “They say that you’re [United] changing and I hope you do, ‘Cause if you don’t then who would fly with you?”
The original YouTube video (see below) was posted on July 6, 2009. It amassed 150,000 views within one day, prompting United to contact Carroll to try and put things right. The video had over half a million hits by July 9,?5?million by mid-August 2009,?10?million by February 2011, and 13.1 million by June 2013. ?Within 4 days of the video being posted online, United Airlines’ stock price fell 10%, costing stockholders about $180?million in value.
Bob Taylor, owner of?Taylor Guitars, immediately offered Carroll two guitars and other props for his second video. ?The song hit number one on the iTunes Music Store the week following its release. ?The belated compensation offer of $3,000, which was donated by United to the?Thelonious Monk Institute of Jazz?as a “gesture of goodwill”,?failed to undo the damage done to its image. ?In response to his protest’s success, Carroll posted a video address thanking the public for their support while urging a more understanding and civil attitude towards Ms. Irlweg, who was just doing her job in accordance with company policies.
So, here is the original song. ?Enjoy.?
Brilliant. Wish I’d written it.
This is genius. And I can’t get either of the United Break Guitar songs out of my mind. Thanks for sharing this!